The Journey That Made Sancy More Than Swimwear
Why Sancy Is More Than Just a Bikini – Part Two
As I promised in my previous blog, I’m back to answer the question:
Why is Sancy more than just a bikini?
Honestly, this is not an easy question for me. I wish I could simply say, “Because we’re sustainable” or “Because it’s been my dream since I was a kid.”
Yes, both are true — but that’s not the whole story.
My Dream That Wasn’t Allowed to Live
I’m 28 now, but since I was a child, I’ve dreamed of having my own brand.
Growing up in the Balkans, I was told this dream was “unrealistic.” So, I buried it. I stopped dreaming about it at all.
But one thing no one could take from me was my love for the fashion world, the aesthetics, the creativity, the beauty of clothing. Even if my dream was forbidden, my passion never disappeared.
Life took me in many directions. I was undiagnosed neurodivergent, constantly moving from one place to another, trying different paths — and failing, because deep down I wasn’t following my truth.
I eventually studied Fashion Styling, Visual Merchandising, and Swimwear Design in fashion school. But just when I decided to bring my dream to life again, COVID happened. I had to move back to my family in Germany and, once again, accept my parents’ belief that “this world isn’t for you.”
The Fast Fashion Wake-Up Call
Living in a small town, the only way I could still be close to fashion was to work for a well-known fast fashion brand.
At first, I was happy. I loved clothes and enjoyed my employee discount, which I could use not only in the brand I worked for but across all the brands in their company.
Before that, I had been a shopaholic. Since I couldn’t create clothes, I bought them. The cheaper the better, so I could have more. I didn’t care if I’d never wear them or if they’d go out of style in weeks — owning them made me happy.
I remember seeing a girl buy something from a small local shop and thinking: “Ew, I could get three things for that price.”
But working in fast fashion changed me.
Realizing What Clothes Really Mean
Day after day, I watched how much people shopped. I saw the same faces coming back daily, the same clothes being delivered in huge quantities, disappearing just as quickly.
I started asking myself:
Why do we need so much? Why do I need to buy something new for every event or occasion?
Slowly, I remembered why I loved clothes in the first place — not to have as many as possible, but to appreciate them. To love them for their craftsmanship, for their story, for the feeling they give you when you wear them.
I challenged myself. I started my own personal detox from the idea of “more, more, more.” I began looking for quality, asking who made my clothes and why. Because people are not robots, and I want to feel the soul behind what I wear.
A 180° Change
It’s been almost five years since I stopped “real shopping.”
Now I only buy 1–2 things when I truly need them and they’re second-hand, vintage, or from ethical brands.
This lifestyle isn’t easy, financially or mentally. Ethical and high-quality fashion is more expensive. But I know there are people out there like me who want to make this change ,they just don’t know where to start.
That’s why Sancy exists.
It’s not just bikinis. It’s a brand built by someone who knows what it feels like to wake up, to change completely, to see clothes in a different way.
Our Mission
Sancy’s mission is not only to create sustainable, high-quality swimwear ,but also to give back. In the future, we want to partner with a foundation to support the planet, the ocean, or women in need (since we are a women-led business).
I’d like to welcome you into the Sancy family ,even if you’re just reading these words.
Maybe, together, we can make a change.
With love,
Angela